By Melissa Meyers
Everyone always asks me for my EXACT clean beauty product picks so I thought It would be a great idea to highlight several female founders who are leaders in the space.
As an editor for over 25 years, I’ve tried and compared tons of products. It’s my job to research, test, educate, and offer you my tips and takeaways. Keep scrolling to see the best nontoxic #glowgirlcertified (GGC) winners that are effective and rival even the best, luxury department store brands! None of the products listed below contain parabens, phthalates, sulfates, talc or many other hormone and endocrine disruptors. Tip: If you are looking to replace any of your makeup with cleaner alternatives, a great resource is the Think Dirty App if you want to check to see the toxicity levels of the products you currently use.
“What you put ON your skin is as important as what you put IN your body”
Below are some favorite female-founded clean brands and the products I love the most within those brands:
Ere Perez
Founded by Ere Perez
GGC Picks:
*Waterproof Mascara $29 https://bit.ly/3LipeHy
Eye Brow Pencil https://bit.ly/3uPMTdq
Highlighter – https://bit.ly/3IrA4sF – Sun Halo
ILIA Beauty
Founded by Sasha Plavsic
GGC Picks:
*Eyeshadow Palette (Warm Nude) $40 https://bit.ly/3QjlXax (as feature in recent reel)
True Skin Serum Foundation – Bedarra https://bit.ly/3nUR83W
*True Skin Serum Concealer – Lotus $32 https://bit.ly/3uZHBfo
Multi stick – Tenderly https://bit.ly/3ATLlOi
Clean Line Gel Liner – soft brown https://bit.ly/49TEhRM
Iris & Romeo
Founded by Michele Gough Baril
GGC Picks:
Multi-balm Lip + Cheek Cream Stick – Mood Boost https://bit.ly/48JuwVh
*Tinted Mineral Sunscreen – Warm Glow $50 https://bit.ly/48kw4Vs
Treatment Concealer – shade 5 https://bit.ly/4c7OTOC
Jones Road
Founded by Bobbi Brown
GGC Picks:
*Miracle Balm in Flushed https://bit.ly/3waUC64 and Happy Hour $38 https://bit.ly/3vwpBcc
The Face Pencil – shade 14 https://bit.ly/48bmkN4
Mascara https://bit.ly/3Ue2JZE
Just A Sec Eyeshadow – Topaz https://bit.ly/48NsjrI and Linen https://bit.ly/3T1VyBo
The Brow Pencil – light brunette https://bit.ly/41MmjOo
Julep Beauty
Founded by Jane Park
GGC Picks:
Gel eyeliner pencil (bronze) https://bit.ly/3Rv4iz5
Cushion Concealer – shade 210 medium https://bit.ly/439OLuf
*Cream to Powder Eye Shadow Set (Neutral Palette) $60- https://bit.ly/3V7Z0gl
Kosas
Founded by Sheena Yaitanes
GGC Picks:
Neutral Eyeshadow Palette – https://bit.ly/436MfVk
Bronzer – https://bit.ly/3Tn30Z8
*Plumping Peptide Lip Treatment Gloss – $22 shades revealed https://bit.ly/3KBs0GI and unzipped https://bit.ly/43aVLqM
Wet Stick Moisturizer Shiny Sheer Lipstick – Baby Rose https://bit.ly/49GpIRT
Lawless –
Founded by Ann Lawless
GGC Picks:
Forget the Filler Lip Plumper – Daisy https://bit.ly/3TqmAnh Lavendar Sorbet https://bit.ly/49EQD0g
*Forget the Filler Lip Plumping Mask – Sweet Dreams $22 https://bit.ly/3PjF1If
The One Eyeshadow palette – https://bit.ly/47QqDxy
Soft Fill eyebrow pencil – https://bit.ly/49Gqled – Teddy Bear
Merit
Founded by Katherine Power
GGC Picks:
Day Glow highlighting balm – Bounce https://bit.ly/3qUohZw
Perfecting Complexion stick – Suede https://bit.ly/43a4p8O
*Flush Balm in stockholm shade $30 https://bit.ly/3LliBE5
RMS Beauty
Founded by Rose-Marie Swift
GGC Picks:
Lip2Cheek in Demure – https://bit.ly/3zBlD12
*ReDimension Hydra Powder Blush- $35 https://bit.ly/4c42NBo – shade French Rose
Lip liner – Shade Nighttime Nude – https://bit.ly/3V0JMKe
UnCover Up Concealer– my shades are 33.5 and 44 – https://bit.ly/3V63kN8
Saie
Founded by Laney Crowell
GGC Picks:
*Tinted Moisturizer with SPF 35 (my shade is 4+) $36 https://bit.ly/3txpJrl
Lipgloss in dusty rose – https://bit.ly/3TpMKXq
Dew Blush Blendable Liquid Blush in sweetie https://bit.ly/3TqjeRh
Saint Jane
Founded by Casey Georgeson
GGC Picks:
*Luxury lip shine in shades Cloud and Calm $28 https://bit.ly/3wL9MiE
Thrive Causemetics
Founded by Karissa Bodnar
GGC Picks:
*Liquid Lash Volumizing Mascara $25 https://bit.ly/48rlA7A
Eye Brightener – Champagne (Stella) https://bit.ly/3V9djSa
Lip plumping peptide gloss – https://bit.ly/3TWsL36
Well People
Founded by Shirley Pinkson and Dr. Renee Snyder
GGC Picks:
*Bronzer – Goldenhour $22 – https://bit.ly/3wAMCLF
Brow Gel, Lush Lip Tinted Lip Oil in Soft Peony – https://bit.ly/3T7QRWB
Powder Trio – https://bit.ly/4a5UPWR
Westman Atelier
Founded by Gucci Westman
*Super loaded Tinted Cream Highlighter – $75 https://bit.ly/3ILIaNf – shade Peau de Peche
Liquid Lip Hydrating Lip Balm – https://bit.ly/3v6PGyI Shade Chou Chou
Baby Cheeks Blush Stick –Petal – https://bit.ly/3VpxM5l