By Melissa Meyers


Everyone always asks me for my EXACT clean beauty product picks so I thought It would be a great idea to highlight several female founders who are leaders in the space.

As an editor for over 25 years, I’ve tried and compared tons of products. It’s my job to research, test, educate, and offer you my tips and takeaways. Keep scrolling to see the best nontoxic #glowgirlcertified (GGC) winners that are effective and rival even the best, luxury department store brands! None of the products listed below contain parabens, phthalates, sulfates, talc or many other hormone and endocrine disruptors.  Tip: If you are looking to replace any of your makeup with cleaner alternatives, a great resource is the Think Dirty App if you want to check to see the toxicity levels of the products you currently use. 

“What you put ON your skin is as important as what you put IN your body”  

Below are some favorite female-founded clean brands and the products I love the most within those brands:

Ere Perez 
Founded by Ere Perez 
GGC Picks: 
*Waterproof Mascara $29  
Eye Brow Pencil  
Highlighter – – Sun Halo 

ILIA Beauty  
Founded by Sasha Plavsic 
GGC Picks: 
*Eyeshadow Palette (Warm Nude) $40 (as feature in recent reel) 
True Skin Serum Foundation – Bedarra  
*True Skin Serum Concealer – Lotus $32  
Multi stick – Tenderly  
Clean Line Gel Liner – soft brown  

Iris & Romeo 
Founded by Michele Gough Baril 
GGC Picks: 
Multi-balm Lip + Cheek Cream Stick – Mood Boost  
*Tinted Mineral Sunscreen – Warm Glow $50  
Treatment Concealer – shade 5  

Jones Road 
Founded by Bobbi Brown 
GGC Picks: 
*Miracle Balm in Flushed and Happy Hour $38  
The Face Pencil – shade 14  
Just A Sec Eyeshadow – Topaz and Linen  
The Brow Pencil – light brunette  

Julep Beauty  
Founded by Jane Park 
GGC Picks: 
Gel eyeliner pencil (bronze)  
Cushion Concealer – shade 210 medium  
*Cream to Powder Eye Shadow Set (Neutral Palette)  $60-  

Founded by Sheena Yaitanes 
GGC Picks: 
Neutral Eyeshadow Palette – 
Bronzer –  
*Plumping Peptide Lip Treatment Gloss – $22 shades revealed and unzipped  
Wet Stick Moisturizer Shiny Sheer Lipstick – Baby Rose 

Lawless –  
Founded by Ann Lawless 
GGC Picks:  
Forget the Filler Lip Plumper – Daisy Lavendar Sorbet  
*Forget the Filler Lip Plumping Mask – Sweet Dreams $22  
The One Eyeshadow palette – 
Soft Fill eyebrow pencil – – Teddy Bear 

Founded by Katherine Power 
GGC Picks: 
Day Glow highlighting balm – Bounce  
Perfecting Complexion stick – Suede  
*Flush Balm in stockholm shade $30  

RMS Beauty 
Founded by Rose-Marie Swift 
GGC Picks: 
Lip2Cheek in Demure – 
*ReDimension Hydra Powder Blush- $35 – shade French Rose 
Lip liner – Shade Nighttime Nude – 
UnCover Up Concealer– my shades are 33.5 and 44 – 

Founded by Laney Crowell 
GGC Picks: 
*Tinted Moisturizer with SPF 35 (my shade is 4+) $36  
Lipgloss in dusty rose – 
Dew Blush Blendable Liquid Blush in sweetie  

Saint Jane 
Founded by Casey Georgeson 
GGC Picks: 
*Luxury lip shine in shades Cloud and Calm $28  

Thrive Causemetics 
Founded by Karissa Bodnar 
GGC Picks: 
*Liquid Lash Volumizing Mascara $25  
Eye Brightener – Champagne (Stella)  
Lip plumping peptide gloss –  
Well People 
Founded by Shirley Pinkson and Dr. Renee Snyder 
GGC Picks: 
*Bronzer – Goldenhour $22 – 
Brow Gel, Lush Lip Tinted Lip Oil in Soft Peony – 
Powder Trio –  

Westman Atelier 
Founded by Gucci Westman 
*Super loaded Tinted Cream Highlighter – $75  – shade Peau de Peche 
Liquid Lip Hydrating Lip Balm – Shade Chou Chou 
Baby Cheeks Blush Stick –Petal –